Founded in 2015 by Si Belson and artist Schoph, House of Maiden (HOFM) is a London-based jewellery brand born from a shared passion for craftsmanship, art, and subculture.

The two first met while snowboarding in Tignes, where a mutual love of action sports, creativity, and independent culture sparked a lasting partnership. That spirit continues to shape the brand today.

Crafted in London’s historic Hatton Garden, House of Maiden produces bold fine jewellery in sterling silver and gold. Founder Si Belson brings years of experience in jewellery design and craftsmanship, while Schoph’s distinctive artistic talent and visual style help shape the creative direction of the brand. His artwork and graphic language influence the collections, bringing a unique artistic identity to the pieces.

Collaboration sits at the heart of House of Maiden. Working alongside artists, musicians, athletes, brands, and gaming worlds, HOFM creates unique jewellery that translates stories, characters, and ideas into wearable form.

The jewellery is solid, expressive, and unapologetically bold — reflecting the energy of London and the creative communities that inspire it.

After a short hiatus, House of Maiden returns with renewed focus: celebrating individuality, collaboration, and the beauty of the unconventional.